Statistics show that in 2019, more than half of the world population use email <“source”>. Have you ever asked yourself how many emails do I receive everyday? Well, as of 2015 <source> the average office worker receives 121 emails per day. These stats show that email is still a strong marketing tool, and businesses who aren’t using it should start investing in it.
In this article we’ll take you through the uses and functions of email, plus some tips to help you send awesome email marketing campaigns.
WHY DO YOU NEED EMAIL MARKETING?
Email marketing is an effective tool that helps you connect with your clients.
It’s not exactly a method to acquire new clients. It can be a bit challenging to do so, especially since email marketing is “very targeted” by nature.
That is because you can only send emails to clients that have provided you with their info. So, how can you use email marketing?
- A FOLLOW-UP TOOL
Email helps you maintain your communication with existing customers.
You find a lead, you turn them into a client, and provide them with excellent service the first time, and then ask for their email. From that point, you can start building a database for clients and you can start sending them follow-ups every now and then.
[callout] This is how you stay on top of your clients’ mind. [/callout]
And this is effective, since people spend lots of time on email.
In fact, it’s estimated that people spend 2 and half hours per day, on average, just checking their emails (source).
You can always remind them of your business, offers and to check in for new products and deals!
- PROVIDE CUSTOMIZED OR BESPOKE SERVICES
Do you want to make your clients feel special? You can use a personalized newsletter to do so and here’s how it works.
First, start by gathering client emails for updates (or gather their emails as part of a membership service).
Those clients get newsletters, special e-books, and special offers from you – they receive them all through email.
In fact, you can take that concept a step further, and provide coupons or discount codes to clients by email!
[callout] Who doesn’t like to receive a special offer customized just for him? [/callout]
If it’s your client’s birthday? Send them a Happy Birthday email along with a special offer that he can enjoy on that day only.
As of 2018, email open rate increases by 17% when the subject line is personalized <source>.
It’s estimated that in 2015, 86% of retail customers wanted to receive emails monthly (source). And of those, a large portion wanted them weekly and daily!
- CUSTOMER SUPPORT
Let’s say a customer has an issue with your product? Perhaps they want to inquire about a certain service? Or a potential client would like to get in touch with you? Email can serve as a great tool for communication and customer support.
Email can serve as a better method for addressing customer issues that phone calls, here’s why:
For starters, you have more time to write a thoughtful response – that can be extremely useful especially when you’re dealing with a stressed client and you’re trying to figure out a way to resolve their issue..
, Moreover, you can tackle several customer service issues at once. You can swift through your email, while telling apart serious from difficult complaints.
With email, you can handle customer issues efficiently and objectively!
- IT’S COST EFFECTIVE
Finally, unlike other marketing tools, email marketing is cost effective. All that you need is a list of emails and a tool to help you design templates and send out newsletters. There are a lot of tools that you can use like Mailchimp and similar platforms to design eye catching email templates and send out the newsletters.
TIPS TO HELP YOU CREATE EMAIL MARKETING CAMPAIGNS THAT WILL HELP WITH YOUR CONVERSION RATE
Now that we’ve listed some of the benefits of using email marketing, here are a couple of mistakes that you can easily avoid to help you send spot-on newsletters and email marketing campaigns.
SPAMMING
Everyone just hates spam emails.
In fact, it’s often cited as one of the top reasons why customers unsubscribe from a service. Plus, customers around the world have a developed sense for spam headlines (source).
So, make sure that when you’re sending emails to choose your headlines wisely and send two to three emails to your customers every month, so you wouldn’t spam their inbox!
READING DIFFICULTY
Email should be short, to the point and sweet, since you’re competing with other businesses in your customer’s inbox.
Often, customers ignore an email if it’s too long.
To make your email catchy, include images, videos or links to blog posts. You can also include special discount codes at the end of the email to entice your audience to convert.
READY TO START ROLLING?
Email is an excellent tool. But you’ve got to learn to use it wisely.
If you need help with, simply contact us. Our expert team will help you with the process of setting an excellent business email marketing strategy for your business!