Online presence is essential for all businesses. Your presence can be a one-page website, or an e-commerce website with a blog and FAQs.
Online presence can also include social media business pages and accounts. You can set up a Facebook, Instagram, or a YouTube page for your business!
But today, we’ll focus on Facebook, as it’s one of the most popular platforms for online engagement and interaction.
In this article we’ll get to explore all the advantages you’ll get when you set up a Facebook page for your business, and we’ll help you get started with the basics.
#1 – Creating and publishing content effortlessly
In comparison to YouTube and blogging, creating content on Facebook is simple.
For starters, good blog articles require you to write 500 words minimum. And to rank higher in SEO , you’re often required to write up to 2500 words (source – 9th stat).
As for video creation, you need script writing expertise. Plus, you need equipment and good on camera skills to make videos.
That’s a lot of work to do.
Facebook on the other hand requires you write short posts (and in some instances) you can share the content of others.
In fact, to get maximum engagement, stats show that the optimal length for Facebook posts is 40 to 80 characters (source).
That’s barely two sentences of content!
Basically, it’s easier to create and publish consistent content on Facebook. And it’ll help drive engagement and inteactions with your business.
And speaking of engagement…
#2 – Facebook has one of the best
Facebook Ads manager (source) is a special tool embeded within Facebook that you’ll get once you create a business page that helps businesses create paid and targeted ads easily.
So, you only pay for ads that reach the demographics you specify and target while creating your ad.
What that means is that every dollar you spend is efficient. You’ll get more clicks per dollar, where each ad reaches relevant targets!
But what about the market size – Isn’t it small on Facebook?
Not at all. Facebook has actually one of the biggest user pools of all websites.
In fact, as of March 2020, Facebook hit a record of 2.6 billion users. And that’s a third of the world population (source)!
Plus, Facebook is the world’s 3rd most visited website, and, according to the previous source, it’s used by the majority of high-income earners!
So rest assured that the entire world is on Facebook, and you are able to gather a good following base for your business just through that platform!
#3 – It’s used heavily by mobile users.
There are 5.15 billion unique mobile phone users in the world today, according to the latest data from GSMA Intelligence.
Mobile usage is the new norm for accessing the internet,and if a business neglects this market, they might fall behind.
This applies especially to Facebook. You’ll find that 47% of Facebook users access it exclusively through mobile (source).
And those are just exclusive users. So imagine the portion of Facebook users that use phones semi-regularly!
Why does that matter for your business?
Maybe part of your marketing strategy includes mobile users, or, perhaps your business’ services rely on a mobile app.
If so, Facebook is an excellent platform for you. It’s an excellent complement to those business models – and it’ll more likely help you succeed!
#4 – It’s an excellent branding tool
One of the advantages of Facebook business pages is the idea of “metrics.”
Your pages display followers and like counts. You can also display a highly professional image (and a basic list of accomplishments).
That’s not all, there’s a reviews and recommendations section in Facebook where customers can go in and review your business.
So from the get-go, any new visitor to your page can see how trusted you are.
With a solid and engaging content strategy, over the course of time you can establish excellent first impressions with all customers.
So you never have to throw constant sales pitches to get new clients. You can just build up your reputation on Facebook, and the rest takes care of itself!
Do you need help with setting up or running your business’s Facebook page? Reach out to us to help.