Almost two decades ago (when the internet was new), digital marketing wasn’t a popular choice for businesses. As more people started using the internet, businesses started to realize the importance of creating an online identity to promote their businesses.
Offline marketing remained strong, until COVID-19 hit and then everyone realized the importance of digital marketing.
For many businesses, the bulk of their customers are online. And in fact, it’s often a necessity to stay afloat.
After all, digital marketing can be a huge source for sales. And, it’s necessary for a multitude of other marketing purposes.
We’ll explore those below, giving you an idea on why you need digital marketing, and its impact on your business!
FIRST – MORE VISITORS, MORE CUSTOMERS.
Let’s start with some fun facts…
The current world population is about 7.8 billion, it’s estimated that almost 4.57 billion people are internet users (source).
That’s almost 58% of the world population.
And that’s not all. People spend a lot of time online (especially younger generations).
Statistics show that on average, people spend close to 7 hours/day online (source). And that’s almost half of an individual’s waking time!
WHAT DOES THAT MEAN?
Your customers spend half of their day on the internet.
In essence, your customers are mostly online. And that’s where you need to be to capture their attention!
SECOND – DIGITAL MARKETING IS COST EFFECTIVE .
It’s an established fact that digital marketing is less costly than offline marketing.
And if you don’t believe that , simply compare the price of getting a TV ad slot, versus purchasing an ad in Google Adwords.
Without calculating the production, logistics and other costs for creating a tv ad, social media marketing or search engine marketing costs are definitely easy on the pocket.
Sure, you compete for keywords (and prime spots on influencer sites). But the platforms you can advertise on are limitless.
HERE’S A QUICK STAT ON AD COSTS
On average, bus stop advertising can cost you $150 to $600 per ad, and per month. This is assuming you get a small ad (source).
And obviously, you’ll need multiples – where costs rack up to 5 digits per month.
The previous source also looks at TV ads, with a minimum cost of $500 (for a 30 second clip), and going to $2500 in normal ad lengths – the cost varies according to the tv channel, time of the day to show your ad, the number of time your ad is shown, and so on.
Now, are those costs worth the returns?
They might be, but as a matter of fact less people spend time on TV. And even less are likely to be influenced by temporary bus ads.
Digital marketing is more affordable, you can just start with a budget of $100 ( and get effective results if you’re using the right platform).
Additionally, you get more targeting options, which is what our next point discusses…
THIRD – DIGITAL MARKETING IS MORE EFFICIENT.
Your business needs digital marketing since it can help you reach your niche accurately – no matter how small that pool of customers is.
For example, look at a platform like Facebook, with more than 2 billion users, you can target either a wide range of audience, or optimize your targeted ads to smaller, focused groups .
You can do that using Facebook Ads Manager (source).
The platform allows you to optimize and target your ads based on based on…
- Age
- Gender
- Education
- Address
- Interests
And more factors!
WHAT DOES THAT MEAN
You get better value for each dollar spent in an ad.
You don’t need to spend your marketing budget blindly, hoping that your targeted audience will see your ads.. Your ads will most likely be shown to your targeted audience who are most likely interested in buying your product.
And the demographics of those likely to buy are unique to your industry – which is something that you can find out by some research and through creating customer persons.
IN A NUTSHELL
Your business needs digital marketing, and you need to start investing in a marketing strategy and plan.
Our team can help you with that, contact us for more information. .